Do you know, that

Coca-cola was invented by pharmacist John Stith Pemberton as an agent that was expected to ease head- and stomach aches. The mysterious coca-cola formula is one of the first examples of know-how applied on a large scale. We can say that the drink was revolutionary for the beverage and… marketing industry. Originally sold from dispensers standing by pharmacy counters, it soon became the number one beverage choice for customers. Soon a specific contour bottle, logotype and colour were designed exclusively for the coca-cola. Santa Claus has been on the Coca-Cola payroll since 1931: it was the year when the first advertising campaign starring the hearty Santa in the red Coca-Cola livery was launched. In fact, Santa Claus liked the colour, and has refused to wear clothes of any other colour since then.